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Consistent, Authentic & Emotional: Design-Based Innovation In Artistic Perfumery

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"This paper examines an innovative and design-based product development process in artistic perfumery. The growing segment of artistic perfumery is known for innovative designs and concepts. One of the players in this niche segment is a design agency that has developed an alternative design-based approach to developing perfumes. The drivers that lead the perfume-making are a strong sense for aesthetic consistency, a passion for authenticity and an unusual presence of an emotional dimension throughout the process."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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