Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Proceedings
Main Storefront

An Exploratory Study On The Evolution Of Design Thinking

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Youngjoong CHANG, Jaewoo JOO and Jaibeom KIM


"This paper seeks rich understanding of design thinking and applying it to the real world cases. We review the literature concerned with design thinking and develop its framework. Then, we apply our developed framework on the team-level innovation matrix to identify how corporations reach a high-level design thinking for innovation. Our work suggests that corporations innovate through different paths; Apple took the Technology Epiphany path while Samsung took the Technology Push path. This work will make contributions to the ongoing discussions in and around design thinking as well as provide managers with strategic implications into how to achieve design thinking for innovation."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by®  ::  Legal