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An Exploratory Study On The Evolution Of Design Thinking

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Youngjoong CHANG, Jaewoo JOO and Jaibeom KIM


"This paper seeks rich understanding of design thinking and applying it to the real world cases. We review the literature concerned with design thinking and develop its framework. Then, we apply our developed framework on the team-level innovation matrix to identify how corporations reach a high-level design thinking for innovation. Our work suggests that corporations innovate through different paths; Apple took the Technology Epiphany path while Samsung took the Technology Push path. This work will make contributions to the ongoing discussions in and around design thinking as well as provide managers with strategic implications into how to achieve design thinking for innovation."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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