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Learning From (Luxury) Fashion: Entrepreneurship And Design-Led Innovation

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"In this paper design-led innovation is theorized from a double perspective: A diverse range of design types and strategies used in the luxury fashion business is presented through the prism of entrepreneurship as defined within the tradition of the Austrian School of Economics, especially Carl Menger (2007/1871), Ludwig von Mises (2007/1949), Randall G. Holcombe (2007) and Nicolai J Foss and Peter G. Klein (2012) but also David Harper’s (1996) ‘Growth-of-knowledge theory’ of entrepreneurship.xv It is argued that luxury fashion business serves as a prime example of different design-led innovation methods at work; and further that these can be easily integrated into a specific conception of Design Management. Entrepreneurship will be defined through the framework of the Austrian School of Economics."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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