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Design Innovation: Consumer’s In-Store Assistance

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"Personalized and healthy food choices are increasingly difficult to make, although access to information is rapidly increasing with the explosion of social media and the Internet. But much needed information is not available during instore shopping environments (e.g. supermarkets). This paper relates to various disciplines revolving around in-store consumer product purchasing and food selection, in addition addresses access to information using mobile technology. It explores several sub-topics, including food and health, information searching and decision making, and mobile recommendation agents (MRA’s). Some current theories and knowledge are presented and discussed to establish future opportunities of how design can play an essential role in enhancing consumer’s in-store food shopping behaviours."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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