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The Role Of Role-Play: Intangible Systems Representations for Innovation

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Katja THORING and Roland M. MUELLER


"Role-playing is a means of concept representation that is often used in design thinking or service design, but relatively unknown in general management or business innovation. Originated in theatre, this technique can be used to prototype complex socio-technical systems, in order to evoke certain experiences in users, designers, or developers, as well as to gather feedback about a certain concept for iteration purposes. This paper presents a structured literature review about the use of role-plays in different fields, which results in a detailed framework of different types and characteristics of roleplays."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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