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Emotional Design Methodology Based On Cultural Values As Tool For Innovation

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Angelica LASCAR and Maria Ana BARRERA


"In Latin American countries where there is no remarkable industry development, but cultural production and manufacturing instead; it is precise to find a solution where innovation aims to achieve marketing competitiveness. When understanding the magnitude of the emotional and cultural weight of these products, a redefinition of the design practice related to the subject should take place by comprehending the importance of cultural values and the transcendence they may have in users when these are immersed in products. To achieve this purpose, this article presents a proposition of rethinking the design foundations by which cultural products are built, redirecting it to the notion of “going-back to the origins” in an attempt to revitalize traditions, interiorize cultural values and understand the cultural nature to rescue what might be distorted or lost."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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