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Renaissance 3.0: Speaking Design

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"Diverse perceptions of the terms design, design thinking and digital design literacy can cause confusion and will challenge communication for the 21st Century. This paper presents a map of early research emergent from the literature survey of contemporary design theories and analysis of their robustness with respect to developing a language of design across industries. The proposed language is not envisaged as a curriculum design or as a substitute for formal education but as a fundamental element in bridging the gaps of understanding between collaborative partners. The paper reviews the questions that present themselves and pilot data that indicates support for a cohesive language in which all participants have shared meaning."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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