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Mapping Business Models For Social Service Design In Healthcare

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Lianne SIMONSE, Sietse VIS, Evelien GRIFFIOEN, Laura NINO, Catalina RUIZ, Andrea CROSSLEY URREGO and Gabriela SOTO CAMACHO


"If the question of eHealth is framed in a social context of actors and transactions, new opportunities emerge for designing a business model. We explored the concept of Business model design, with notably and explicitly referring to ‘design’ and conclude that from our perspective the modeling aspect is missing. As strategic designers we have the ability to contribute to the solutions of business models. By using, and adequately adapting business model concepts from corporate strategy we took the lead in designing business models In five experiments in eHealth and built upon our capabilities and invent methods and tools for creating business models in a designerly way. With five case experiments, we open up the black box of the process of designing business models and look at what is actually designed."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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