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Integrate To Innovate – Reorganizing For Successful New Product Development

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"The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the authors are reporting on the analysis and model proposal stages of it. The major purpose of this paper is to emphasise how theory can be translated into practice and what challenges arise from such processes."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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