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Strategy Development In The Design Sector: A Theoretical Perspective

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Antonius H. van den BROEK


"This theoretical paper aims to discover the characteristics of the design sector that are of influence to strategy development within design firms. By relating the literature of strategy to the creative industries and the literature on the design sector, a conceptual model that indicates the idiosyncrasies of the design sector is constructed. These idiosyncrasies include: the size of the firm, creativity as main source of value creation, the orientation of the ownermanager and dependency on strategic networks. These characteristics command a distinctive strategy development model that is not directly transferable from the mainstream strategy theories."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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