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Models Of Developing Design Capacity: Perspective From China

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John HESKETT and Xihui LIU


"Although design in China is frequently criticized for being underdeveloped and lacking connection with industries, more and more Chinese brands are becoming known worldwide. Many of them utilize design as an important tool to obtain business success and build brands. However, their modes of practice are seldom studied by themselves or by academic researchers. In this study, six criteria for evaluating design management practice in Chinese enterprises are identified through use of a large-scale questionnaire. Furthermore, based on in-depth interviews and case studies, six models of managing design are identified, which not only implies steps for establishing and developing design capacity in Chinese enterprises, but also represents an approach to design-led innovation."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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