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Can Creativity Make A Difference? Leveraging The Creative Work Environment

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Katharine E. LEIGH, Amy M. HUBER and Kenneth R. TREMBLAY, Jr.


"Creativity remains an elusive, intangible contributor to workplace performance despite emphases from psychoeconomic approaches. Few empirical studies investigate creativity’s influence on organizational performance in a manner applied to practice or have differentiated creative versus non-creative domains (Ensor, Pirrie, & Band, 2006). Florida and Goodnight (2005) also propose organizations have yet to establish management frameworks maximizing their creative capital. This study examines responses to an e-survey from staff of five top ranked U.S. architectural practices (N = 90). Study findings identify potential differences between creative versus non-creative domains, factors impacting creativity in the workplace, and the relationship between organizational creativity and annual revenues. Based on study findings, the Firm Creativity Profile (FCP) directs practitioners’ attention to specific factors important in leveraging organizational creativity impacting performance."


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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