Julie HERTENSTEIN, Marjorie PLATT and Robert VERYZER
"Definitions of “Design” abound, yet elaborations beyond such definitions to illuminate what “good design” is are not so easily found. It is understandable that “good design” is amorphous since it may be relative to a particular context, as well as constraints imposed by markets, consumer tastes, technology, and design and business objectives. This article explores the question “What is ‘Good Design’?” by relating the findings from a research study conducted with industrial design managers. This research study yielded insights into the nature and possible ‘structure’ of “good design.” In addition to providing a way to be more explicit and precise about “good design,” this research provides a foundation for further work in areas such as: scale development, product branding, and other practical tools and insights for design management and research."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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