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Mapping The Design Mind

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Andrew KING, Bidhan (Bobby) PARMAR and Jeanne LIEDTKA


"As design thinking has gained prominence in the management discourse, attention has been paid to various components of the design thinking process. The subject of less scholarly attention in the design field, has been the idea of the “designer’s mind.” Research on the innovation process suggests that the mindset through which an individual frames a problem plays an important role in determining the kind of choices he or she makes. In this paper, we look across the fields of managerial cognition and psychology to examine various approaches to describing and measuring mind-set, hypothesize how these contribute to or inhibit design thinking practices, and report on a small initial trial of several instruments. We conclude with outline methodological challenges and opportunities that confront researchers in this area of design."

PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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