"This paper presents a design process that is based on and aims to maximize user values. Values that users perceive important are the business objective and design requirements in this paper. User value spans a range which extends from ‘material and physical values’ to ‘immaterial and soft values’ related to emotional and psychological values. User values can be divided into 3 groups: functional values, emotional/affective values, and psychological values based on users’ desires and needs. Psychological values can be further developed into the concept of common value. Common value design is to promote not only the values of stakeholders including users, supplier, and value chain participants, but also to take into account the common value of the public such as a community or the society."
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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