Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Proceedings
Main Storefront

Supporting NPD Teams in Innovation

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Mahir ALKAYA, Froukje, SLEESWIJK VISSER and Christine DE LILLE


Gathering and analyzing user data in new product development (NPD), both qualitative and quantitative, can be a strong driver for innovation in companies. While ideally user data should be obtained through direct interactions between NPD departments and targeted users, time and cost restrictions often make this impossible within organisations. Moreover, in larger companies, user data is not always shared across departments and/or is not presented in a way that is useful for NPD departments. This paper presents a tool specially developed for the NPD department of a large company in the retail branch to collect and combine user data generated by various departments and use this for inspiration for new product ideas. The tool is based on theory of empathy in design and on the requirements of the NPD department of this company.


PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal