Mahir ALKAYA, Froukje, SLEESWIJK VISSER and Christine DE LILLE
Gathering and analyzing user data in new product development (NPD), both qualitative and quantitative, can be a strong driver for innovation in companies. While ideally user data should be obtained through direct interactions between NPD departments and targeted users, time and cost restrictions often make this impossible within organisations. Moreover, in larger companies, user data is not always shared across departments and/or is not presented in a way that is useful for NPD departments. This paper presents a tool specially developed for the NPD department of a large company in the retail branch to collect and combine user data generated by various departments and use this for inspiration for new product ideas. The tool is based on theory of empathy in design and on the requirements of the NPD department of this company.
PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012
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