Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Learning Emergent Strategies Through Design Thinking

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Sebastian K. Fixson and Jay Rao


Analyzing a new business opportunity with traditional business tools, which are based on the logic of predictability, can handicap a new project before it even begins. That's why Babson educators teach emergent strategy, and they do it using design thinking.

When the variables are unknown, predicting outcomes a priori with traditional business analytics is often a losing proposition. At Babson College, educators teach emergent strategy, which uses ideation, prototyping, and iteration—tools more familiar to entrepreneurs and design thinkers.


PUBLISHED: Spring 2014


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal