Sebastian K. Fixson and Jay Rao
Analyzing a new business opportunity with traditional business tools, which are based on the logic of predictability, can handicap a new project before it even begins. That's why Babson educators teach emergent strategy, and they do it using design thinking.
When the variables are unknown, predicting outcomes a priori with traditional business analytics is often a losing proposition. At Babson College, educators teach emergent strategy, which uses ideation, prototyping, and iteration—tools more familiar to entrepreneurs and design thinkers.
PUBLISHED: Spring 2014
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