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Design Entrepreneurship (Vol. 23 No.3)

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Design Entrepeneurship


Over the past two decades, we have watched designers seek and eventually take a more active role at the C-level table. Designers are learning to speak the language of business and marketing. They are doing their best to make design's role more understandable-and more measurable- for business leaders. As Fiona Maciver  points out in this issue of the Review, "By consequence of having developed business-related competences, what I call the hybrid designer-marketer of today is better equipped to manage projects in their entirety."



Designer Treps: An Evolution 

Ryan Eder

Planting Gardens on Main Street: Changing a Community Through Design
Steven J. Doehler

Diversity, Polarity, Inclusivity: Finding Balance in Design Leadership
Fiona Maciver

La Ruche qui Dit Oui: Reconnecting Communities with Food
Natalie Ortiz

Firstborn and SoBe: A Playful Partnership
Yu-Jin Kim; Karen Reuther

The Relevance of Design Thinking in Retail: An Indian Perspective
Swapna Pradhan

Design Insights from User Research and Crowdsourcing
Soren Ingomar Petersen & Sofie Hussain

The Value of Design in Developing Markets: An Indian Insight
Alpana Parida

Reframing Our Ways of Working, and Stretching the Creative Spirit
Mark Thorpe

The Paradox of Design Entrepreneurship: Are You a Risk Voyeur?
Simone Ahuja

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Smart Salon: Activating the Capable Company

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