Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Case Study
Main Storefront

Yamaha: The WX-7 Wind MIDI Controller Executive Summary Case Study

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Roxanne Guilhamet, Former Research Fellow, Design Management Institute; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Yamaha had always been proud of its ability to find new ways to apply its technical expertise. It had mastered the necessary technology to create a digital musical wind instrument, but lacked a striking form to embody this technology. A major competitor w




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal