Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Case Study
Main Storefront

Texas Instruments: The Voyager Executive Summary Case Study

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Karen J. Freeze, Senior Research Fellow, Design Management Institute


Examines how a long-standing leader in electronic educational toys faced an absence of new products and a declining base of old products. Only a major reorientation of strategy, accompanied by innovative new products, could reverse the downward slide of t




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by®  ::  Legal