Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Case Study
Main Storefront
        

Sony Corporation: The Walkman WM-109 Executive Summary Case Study

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Roxanne Guilhamet, Former Research Fellow, Design Management Institute; Karen J. Freeze, Senior Research Fellow, Design Management Institute

 

Examines how a company with a reputation for innovation faces the problem of differentiating a fourth-generation mature product in a market flooded with imitations and look-alikes. The group leader for Walkmans had two months in which to devise a replacem

 

PUBLISHED: 1995

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

10/13/2016
DMI: NightOut - Philadelphia

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal