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Philips: Platinum Ultrasound System Executive Summary Case Study

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Description
AUTHOR(S):

Karen J. Freeze, Senior Research Fellow, Design Management Institute

 

The Ultrasound division of Philips was confronted with decreasing market share for its medical ultrasound equipment. The challenge was to develop a new and innovative product to regain a position at the high end of the market. A total reworking of design

 

PUBLISHED: 1995

 

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