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Nautech: The Autohelm SeaTalk Tridata Navigational System Executive Summary Case

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Description
AUTHOR(S):

Karen J. Freeze, Senior Research Fellow, Design Management Institute

 

A manufacturer of nautical navigation systems faced market saturation and slowing sales in the early 1980s. The company needed to diversify into growth areas in which it could take advantage of its strong reputation and its technological expertise. A line

 

PUBLISHED: 1995

 

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