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MP Video: Strategic Use of Design in Endoscopic Video

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Description
AUTHOR(S):

Artemis March, Management Consultant; Fellow, Design Management Institute

 

A small, independent supplier of endoscopic video cameras is closed out of its OEM markets by industry shifts. MP Video uses outside designers to reposition the company as a video systems supplier to hospitals through designing a complete video system. By

 

PUBLISHED: 1992

 

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