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General Electric Plastics: Selecting a Partner

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Description
AUTHOR(S):

Karen J. Freeze, Director of Research, Design Management Institute

 

Focuses on a leading materials supplier seeking ways to enhance its design and engineering services to customers without straying farther from its primary business of selling engineering thermoplastics. Discusses General Electric Plastics' (GEP) customer-

 

PUBLISHED: 1991

 

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