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Design to Value at BNR/Northern Telecom: The Vista Modular Phone

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Description
AUTHOR(S):

Artemis March, Management Consultant; Fellow, Design Management Institute

 

Explores a distinctive leadership style and change process through which the Corporate Design Group (CDG), a multifunctional industrial design/user interface group, which had been a service organization, repositions itself as a center of excellence accoun

 

PUBLISHED: 1994

 

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