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Canon: The EOS 35mm Camera Executive Summary Case Study

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Lisbeth Svengren, University of Lund, Sweden; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Examines the product development process at Canon, Inc. as a new autofocus camera is designed and brought to market. In 1985, Minolta shook the camera industry by introducing the world’s first autofocus SLR camera and quickly overtook Canon in market shar




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