Lisbeth Svengren, University of Lund, Sweden; Karen J. Freeze, Senior Research Fellow, Design Management Institute
Examines the product development process at Canon, Inc. as a new autofocus camera is designed and brought to market. In 1985, Minolta shook the camera industry by introducing the world’s first autofocus SLR camera and quickly overtook Canon in market shar
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.