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Black & Decker: The Spacemaker Plus Executive Summary Case Study

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Description
AUTHOR(S):

Karen J. Freeze, Senior Research Fellow, Design Management Institute

 

Examines how Black & Decker was challenged to reposition a number of household products it had acquired with GE’s Housewares division. In particular, the Spacemaker Plus was too bulky and needed a total redesign in order to live up to its name. The manag

 

PUBLISHED: 1995

 

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