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AB Bahco Tools: The Development of a Design Strategy at a Tool Company

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Description
AUTHOR(S):

Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden

 

Focuses on the role of a radically new, ergonomic screwdriver design in the development of a Swedish company's design strategy. Shows how outside design consultants dramatically change an old, conservative company's product development process, and how th

 

PUBLISHED: 1991

 

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