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AB Bahco Tools: The Development of a Design Strategy at a Tool Company

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Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden


Focuses on the role of a radically new, ergonomic screwdriver design in the development of a Swedish company's design strategy. Shows how outside design consultants dramatically change an old, conservative company's product development process, and how th




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11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

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