Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Case Study
Main Storefront

AB Bahco: The Ergo Screwdriver Executive Summary Case Study

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Lisbeth Svengren, University of Lund, Sweden; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Focuses on the role of a radically new, ergonomic screwdriver design in the development of a Swedish company's design strategy. Shows how outside design consultants dramatically change an old, conservative company's product development process, and how th




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by®  ::  Legal