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Sailing the Seven C’s: Or How to Enlighten an Organization Without Losing All Y

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Alison Rieple, Director, Graduate Centre–Harrow Business School, University of Westminster, UK


When Niccolò Machiavelli wrote The Prince nearly 500 years ago, he had in mind politicians, not designers. However, his philosophy has survived intact through the ages and has found its way into more than a few "nonpolitical" professions. That famous-or i




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