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Designing for Other Cultures: A Strategic Approach

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Dan Harel, Creative Director, Design Research, Corporate Design & Usability Center, Eastman Kodak Company; Girish Prabhu, Human Factors Technical Associate, Corporate Design & Usability Center, Eastman Kodak Company


Little things can make a big difference in the global marketplace. Searching for those nuances, Dan Harel and Girish Prabhu present profiles they believe will help Kodak expand its sales in Japan, China, and India. For each country, they distill design pr




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