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Brand Design Imperatives for Emerging Global Markets

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Description
AUTHOR(S):

Jerome C. Kathman, President, Libby Perszyk Kathman (LPK)

 

Having traveled and designed for many international companies, Jerry Kathman shares insights—in words and photos—on global branding in emerging markets. He comments on the size of these markets and their potential for growth. He highlights their diverse r

 

PUBLISHED: 1999

 

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