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Muji: A Japanese Brand Meets the UK

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Noriji Sato, Professor of Design Management, Environment & Design Institute, College of Business Administration, Ritsumeikan University, Kyoto


Like many things Japanese, the Muji brand is supported by a philosophy. Muji designs are chaste and functional. Materials are attractive, but borrow from an industrial palate. This is quality at a reasonable price. In Japan, this strategy appeals to the m




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