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Managing the Challenge of Design for Innovation

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Robert Whitman Veryzer, Professor Emeritus, Perdue University, West Lafayette, Indiana; Stefan Habsburg; Robert Veryzer, Associate Professor, Lally School of Management & Technology, Rensselaer Polytechnic Institute


In addressing the intricacies of the global marketplace, it’s important to also identify aspects of design and design processes that are universal. This is the contribution of Robert W. Veryzer, Stefan Habsburg, and Robert Veryzer. Focusing on innovation




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