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Needfinding: The Why and How of Uncovering People’s Needs

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Dev Patnaik, Founder/Principal, Jump Associates; Robert Becker, Founder/Principal, Jump Associates


Although Robert Becker and Dev Patnaik acknowledge that needs don’t generate specific product or service solutions, they know that the science of needfinding can be a dynamic platform for design. The authors define terms related to this process and outlin




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