The New Meaning of Product Design
This is a very interesting issue of the Review because it challenges a deep-rooted notion - -namely, a product is a product. We have always thought of products as artifacts, but now we realize they can also be services, interactions, experiences, processes, and brands - and there is much overlap among them.
Holistic Product Design
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New Challenges for Product Design: The Product of Design
The New Meaning of Product Design?
Experience Design Is the Only Design
Creating Value Beyond the Product Through Services
The Sudden Death of Brands
From Products to Services: Understanding the New Rules of Engagement
Jeneanne Rae, Carl Fudge, and Colin Hudson
Deliberate Differentiation by Design: Strategies for Generating Valuable Intellectual Property
Joshua L. Cohen
This Changes Everything
The Product Advantage from Service Design
Paul Thurston and Gavin Cawood