Design for the Triple Bottom Line - Society, Environment, Business
This issue of the Review lead me to reflect on the evolution of the design-business agenda.
Twenty years ago, quality, peer-honored design, and compelling graphic brands were the priority. Ten years ago, with digital media and more-articulate consumers, what mattered were designs that fulfilled functional and emotional desires and established enduring brand relationships. Today, design criteria include social responsibility, sustainability, and recognition of the value - and profits - that come from serving customers in every country and at every economic level. In the twenty-first century, the design-business nexus includes a richer, more-challenging set of concerns. This quarter, we explore this diversity.
Triple Bottom Line by Design: Leading as if Life Matters
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Design for People, Profit, and Planet
Poland Welcomes a World of Socially Responsible Design
Michael B. Beverland
Getting the Balance Right: Five Guidelines for Sustainable Practice
Carl Alviani and Nels Gabbert
Design for BRIC - The New Frontier
Ellen Kiss, Charles Bezerra, and Luciano Deos
Millennium Development Goals: A New Source for Open Innovation
Pat Guiney, Laura Flanigan, and Julia Guth
Managing Corporate Social Responsibility Through Design
Yoori Koo and Rachel Cooper
Business Design: An Indian Idiom
Branding for the BoP: Design Collaboration with Rural Villagers in Ghana