Design and Business Transformation
If you're reading the Design Management Review, there's little doubt you're already a believer. You know that design leverages business success. The goal of this issue is to probe that idea in greater depth, revealing insights and strategies that allow you to use your design resources with even more wisdom and sophistication.
Business Strategy and Design: Can this Marriage Be Saved?
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Chicco: The Journey Toward Design Strategy
Peter Newbould, Rob Wallace, Chris Bedford, and Sohrab Vossoughi
Strategic Design Helps Build a Global Brand in Turkey
Fulden Topaloglu and Ozlam Er
Design Management and Business in Europe: A Closer Look
Kathryn Best, Gert Kootstra, and Darragh Murphy
Get Fired: A New Framework for Change
Josh Levine and John Root Stone
Design Thinking to Make Organization Change and Development More Responsive
Steve Sato, Sam Lucente, Douglas Meyer, and Deborah Mrazek
Meet the New Hybrid Designers
Michael Eckersley and Jeremy Alexis
The Design in Wine