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New Pathways to Integrated Design Success (Vol. 20 No.3)

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New Pathways to Integrated Design Success


There is no doubt about the interrelation of design and business. In fact, business simply could not exist without design. Even better, most businesses recognize that design is at once a process, as well as an outcome, which results in products, communications, interactions, and services-and is thus an important strategic tool. But what is more interesting is that the methods and techniques used to make the most of design are varied, ranging from full outsourcing to full internalization of design resources. What fills this gap best is… design management. This issue of the Design Management Review is an example of our commitment to presenting new thinking and diverse points of view.




Your New Design Process Is Not Enough - Hire Design Thinkers!
Mauro Porcini

Samsung Electronics and the Pathway to Integrated Design Success 
Kyung-won Chung and Karen Freeze

Transition: How to Become a More Design-Minded Organization
Thomas Lockwood

Unleashing the Full Potential of Design Thinking as a Business Method
Christiane Drews

Managing Design in SMEs
Antonia Ward and Jan Dekker

Design that Pays
Xenia Viladas

DME: A European Design Management Journey
Sally Brazier and Barbara Quintas Cruz

Integrated Brand Experience Through Sensory Branding and IMC
Jai Beom Kim, Yoori Koo, and Don Ryun Chang


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