Design as Integral to Business Success
Let's face it: Business is changing, our world is changing, and so too is the role of design in business in developing new products, services, and solutions. There are more business activities today relying on design thinking than ever before. Indeed, in many applications design is understood as essential to getting the job done. Design 3.0 requires new ways of thinking, new ways of working, and new leadership skills. This issue looks directly into these changes, and gives fresh insight about design's role as integral to decision-making and business outcomes.
The Age of Knowledge Design: A View from Japan
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Notes on the Evolution of Design Thinking: A Work in Progress
Craig M. Vogel
The Next Phase: Laying Bare the Contributions of Design
Frans Joziasse and Tim Selders
Can Toilet Paper be Black?
Carlos Oliveira Santos
Design Thinking and Design Management: A Research and Practice Perspective
Rachel Cooper, Sabine Junginger, and Thomas Lockwood
Designing Business: New Models for Success
Heather M.A. Fraser
Managing Design as a Core Competency: Lessons from Korea
Birgitte Borja de Mozota and Bo Young Kim
Design Brings Innovation to the Base of the Pyramid
Aguinaldo dos Santos, Aline Kramer, and Carlo Vezzoli
Homepage Redesign: A Collaborative and Creative Journey