Design and Integrated Digital Experience
Today, a virtual presence is an essential part of doing business. In these “digital experiences,” sharing information is just the beginning. Building relationships, nurturing loyalty, networking, and user contributions to content all come into play. With an array of case studies, contributors distill the many dimensions of this digital world. They identify different audiences and highlight strategies for engaging these groups. They also look at innovations in such areas as search engines and graphics and evaluate how digital design helps with the development, analysis, and management of projects.
Truth Designed: Transformation Through Design Integration and Transparency
Ying Liu, David Summers, and Bill Hill
The New Design Imperative: To Satisfy and Delight
The Future of Search: A Different Perspective
OPEN Digital Experience Design: A Strategic, Trends-Based Approach
Building Better: GSA’s National 3D-4D-BIM Program
Peggy Ho and Charles Matta
Get Real and Prosper: Why Social Media Demands Authentic Brands
William Faust and Leigh Householder
Processing: Programming for Designers and Artists
Casey Reas and Ben Fry
The Designer’s Dilemma
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