Today, green design is increasingly and enthusiastically embraced as the norm. But challenges abound. There are innumerable and sometimes competing green priorities. Consumers do not realize all that green design implies and fail to appreciate a payback that tends to accrue over the long term. Significantly, most people appear unwilling to pay a premium for green products and services. Contributors analyze these dilemmas. They profile current successes and case studies. And they outline strategies and pathways that will enhance understanding and strengthen the professional and business commitment to sustainability.
Valuing the Planet: The Role of Economics in the Climate Crisis
No Silver Bullets: On the Humility of Designers
The Promise of Green Design
Colorblind: How Consumers See Green
Mark Bates and Grant Kristofek
Eat Your Greens! Or Design Will Eat Itself!
Packaging and the Environment: A Cross-Cultural Perspective
A Green Dream Team
Dosun Shin, Prasad Boradkar, and Adelheid Fischer
The New Federal Building
The Five Simple Rules of Green Marketing
Jacquelyn A. Ottman
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