Designing as a Source of Strategy and Innovation
Design can make an impressive contribution to business success; the challenge is fitting it into the big picture. Contributors to this issue offer insights on establishing a design-focused culture and stimulating innovation in general, as well as on marketing individual product and service innovations. They articulate the unique wisdom designers bring to problem solving. They spell out metrics for calculating the impact and value of design. They critique the roles of design and technology at catalysts in the creative process, and they illustrate important lessons in case studies as such companies as Microsoft, Dell, and KitchenAid.
Insights at the Nexus of Design and Business Success
What Does It Mean to Be Design-led?
Michael Beverland and Francis Farrell
The (Ir)relevance of Technology: Creating a Culture of Opportunity by Design
Managing the Evolution of Microsoft’s Hardware Business
Andy Cargile and Ken Fry
Design Strategies for Technology Adoption
Alonzo Canada, Pete Mortensen, and Dev Patnaik
Visual Thinking: A Leadership Strategy
Design Methodology as a Migration from Analytic Methodology
Innovation in Organizations in Crisis
Todd Cherkasky and Adrian Slobin
Transforming into Dell 2.0: The Customer’s Strategic Role in Design Innovation
The Best Strategy Is the Right Strategy
Measuring the Future Brand Effect of Graphic Design
Gert L. Kootstra and Jos Vink
Design Value: A Framework for Measurement
Thomas L. Lockwood
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