Strategic Approaches to Environments and Branding
From packaging and displays to exhibits, from retail and service centers to office facilities, from the making of space to creating identities for cities or regions, environments are critical dimensions of corporate design. Contributors reveal how to effectively manage this resource across these several arenas. A case study on Urban Outfitters demonstrates how a company that eschews advertising, exploits it stores to create a powerful and growing brand. Another analysis examines the impact an aging population has on environments and the business opportunities that emerge from this trend.
An Environmental perspective on Brand Design
Leveraging Unique Environments Throughout Large Retail Networks
Eduardo Alvarez and Jessica Gilsdorf
Brand Strategy and Retail Environments
Cool by Design
Celina Lardapide, Bei Cai, and Jacquelyn Millicker
Design Managers as Company Strategists
EunSook Kwon, Michael Cooper, and Joe Synan
Solving the Right Problem: A Strategic Approach to Designing Today’s Workplace
Arnold Craig Levin
Disruptive Demographics, Design, and the Future of Everyday Environments
Joseph F. Coughlin
Place Branding: New Tools for Economic Development
Experiential Marketing as a Wundt(erful) Experience
When There’s No Salesperson: The Value of a Consumption Vocabulary
Stephen J. Hoch
Do Design Lines Add Value?
Jan Schoormans, Dirk Snelders, and Carolien Lagers-Dres
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