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Strategic Approaches to Environments and Branding (Vol. 18 No.2)

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Strategic Approaches to Environments and Branding

 

From packaging and displays to exhibits, from retail and service centers to office facilities, from the making of space to creating identities for cities or regions, environments are critical dimensions of corporate design. Contributors reveal how to effectively manage this resource across these several arenas. A case study on Urban Outfitters demonstrates how a company that eschews advertising, exploits it stores to create a powerful and growing brand. Another analysis examines the impact an aging population has on environments and the business opportunities that emerge from this trend.

 

 

Articles

An Environmental perspective on Brand Design
Thomas Walton

Leveraging Unique Environments Throughout Large Retail Networks 
Eduardo Alvarez and Jessica Gilsdorf

Brand Strategy and Retail Environments
Barry Seifer

Cool by Design
Celina Lardapide, Bei Cai, and Jacquelyn Millicker

Design Managers as Company Strategists
EunSook Kwon, Michael Cooper, and Joe Synan


Solving the Right Problem: A Strategic Approach to Designing Today’s Workplace
Arnold Craig Levin

Disruptive Demographics, Design, and the Future of Everyday Environments
Joseph F. Coughlin

Place Branding: New Tools for Economic Development
George Allen

Experiential Marketing as a Wundt(erful) Experience
Stephen Mapes

 

When There’s No Salesperson: The Value of a Consumption Vocabulary
Stephen J. Hoch

Do Design Lines Add Value?

Jan Schoormans, Dirk Snelders, and Carolien Lagers-Dres


 

 
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9/25/2016
Cambridge Innovation Walk #DLC16

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