Leadership Strategies in Design Management
Whether the effort concerns organizational vision, product development, or branding, design is essential to success. Contributors reveal where and how it most benefits performance. They offer insights on the nature of design strategy. They articulate brand design principles and share brand and product case studies, including a fascinating story about Boeing’s 787 Dreamliner. Looking into the future, one author provocatively urges colleagues to improve the way people live and work, exploit yet-untapped energy resources that do not degrade the environment, and expand automation to reduce toil and to free human capital.
Integrating Design into Strategic Management Processes
Building Brands: A Shift in Strategy for Cascade Designs
A New Airplane for a New World: The Boeing 787 Dreamliner
Forecasting the Frontiers of Design
Disruptive Cycles, Adaptive Strategies, and Principles of Leadership: Tantalizing Connections
Strategy for the Real World
Leadership in Design Management: Are You Using the Right Tools?
Finding the Heart of Your Brand
R.O.I.=Return on Imagination
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