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Adding Value Through Design (Vol. 17 No.2)

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Adding Value Through Design


From broad strategies to details of branding and communications and the development of products and services, there is almost universal agreement that design is an essential asset. In this issue, discover principles for managing this resource and techniques that improve outcomes and bottom-line results. Reap the benefits of fascinating case studies and interviews from around the globe. Hear what fellow design managers and other experts have to say about quantifying design's value. Finally, learn how to legally protect and extend the life of your designs, even as they are being created.




Celebrating Design as a Corporate Resource
Thomas Walton

Time for Design 
Jeanne Liedtka and Henry Mintzberg

Be Smart, Be Simple
Rob Wallace

Designing Dialogues: Customizing Communications and Communication Paths
Roger Sametz

Convergence: New Management Imperatives and Their Effect on Design Activity
Naomi Gornick

The Four Powers of Design: A Value Model in Design Management
Brigitte Borja de Mozota

Profiting by Design
Chris Bedford, Julie H. Hertenstein, Marjorie B. Platt, and Gus Desbarats

Measuring Success: Using Consumer Research to Document the Value of Package Design
Scott Young

Bringing the Future into Global Brands
Tony Kim

Evoking Brand Values with Design
Jonathan Knight

Branding Deep in the Russian Federation
Tim Robertson

Law Meets Design: Transforming Valuable Designs into Powerful Assets
Joshua Cohen


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