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Innovation in Consumer Goods and Branding (Vol. 16 No.2)

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Innovation in Consumer Goods and Branding


In a global marketplace where consumer demand and business success go hand-in-hand, innovation is essential to getting new and keeping existing customers. This quarter, corporate and design leaders share insights on the principles and approaches that generate effective consumer innovations. They reveal the relationships and research that make a difference. They discuss the infrastructure and decision-making processes that support innovation. They probe trends in private-label branding and packaging, and they offer case studies from such companies as Procter & Gamble, Bosch Siemens, Decathlon, Philips Design, and Design Continuum.




Identifying the Creative Frontiers in Consumer Products and Branding
Thomas Walton

Building Leadership Brands by Design 
Jerry Kathman

Insights on Innovation
Raymond Turner, Yvonne Weisbarth, Kenji Ekuan, and Gianfranco Zaccai

People as a Source of Breakthrough Innovation
Stefano Marzano

The Making of Design Champions
Mark Barngrover

Marketing and Design: Rivals or Partners?
Lisbeth Svengren Holm and Ulla Johansson

Big Box Thinking: Overcoming Barriers to Creativity in Manufacturing
Peter Clarke and Jeff George

Electronic Knowledge Management in Design Consultancies
Wen-Chih Chang and Yen Hsu

Innovation in Private-Label Branding
Charlie Conn

Re-Energizing Product Development: InnovationSpace at Arizona State University
Paul Rothstein and Peter Wolf

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