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Innovation by Design (Vol. 16 No.1)

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Innovation by Design


In today’s dynamic global marketplace, organizations must be nimble in their pursuit of creative ideas. Authors in this quarter’s Review define the perspectives and vision that inspire managers and designers. They recommend techniques that sustain innovative thinking. They propose research methodologies that enlighten decision making. They outline partnerships that facilitate change and reveal new opportunities. Case studies ground these important lessons in reality. One deals with the development of an innovative brand while two others explore innovation in the arena of consumer products. It is reading that stretches the mind! 




The Prepared Mind Versus the Beginner’s Mind
Mark Stefik and Barbara Stefik

(ELEVEN), a Place Where Anything Is Possible 
Glen Walter

Innovation in Practice: The Calor Aquaspeed Iron
Dick Powell

Third-Generation Design Consultanicies: Designing Culture for Innovation
Jessica Feldman and John Boult

Hybrid Organizations as a Strategy for Supporting New Product Development
Alison Rieple, Adrian Haberberg, and Jonathan Gander

The Nature of Design
Franco Lodato

Dancing Cows and “Enjoy By” Dates
Eun-Kyong Baek

Trend Analysis: An Approach for Companies that Listen
Justien Marseille


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