Frontiers in Visual Communication
The way we share information is changing. Contributors describe design innovations that customize messages to specific audiences. They predict broadband mobile communications as the norm. They highlight the growing importance of images and customer experience over words and text. At the same time, they articulate certain timeless design principles--classic visual strategies, the significance of fonts, color, illustrations, and narrative in storytelling, and the links between communications and ritual. There is also a warning in these pages as cutting-edge communications technologies threaten to overstep the boundaries of individual privacy and freedom.
The horizon in visual communications: Arenas of promise and challenge
From wilderness to bewilderment: Which frontier does your type face?
Storytelling through design
Roger Sametz and Andrew Maydoney
One giant leap for identity: Designing NASA’s mission patches
What’s next? A preliminary resume of the past decade of digitalized communications.
Christine Hesse and Klaus Hesse
Connie Birdsall and Brendan Murphy
Yong-il An, Tom Hardy, and Mark Delaney, Jeff McFarland,
The Case for Customization
Cooperative brands: The importance of customer information for service brands
Rob Waller and Judy Delin
Wow! Who built that?
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